What is GEO? A practical introduction to generative engine optimization
Classic SEO competes for a ranking; GEO competes for a place inside the answer. Here is the difference and wha...
9 min read
Blog
Field notes on SEO and GEO
Methods we apply, test and measure in real engagements.
Blog
Four changes that actually reduce INP
INP can look fine in the lab and fail in the field. Here are the four interventions that work in production.
7 min read
How to build a topic cluster: a worked example
Moving from a keyword list to a topic cluster is the step most content programmes skip. Here it is with a conc...
8 min read
What is llms.txt, what is it for, and how do you write one?
A simple text file can help AI models understand your site correctly. Here is how to write one.
6 min read
The six metrics an SEO report actually needs
Thirty-page reports move nobody forward. Here are the six metrics that drive decisions, and why.
5 min read
A checklist for migrating without losing traffic
Most migrations are lost in preparation, not on launch day. Here is the checklist we use.
7 min read
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