Local SEO
Visibility in Google Maps and local search: business profile optimisation, local entity consistency and review management.
- Local visibility audit
- Business profile management
- Directory and citation cleanup
- Monthly map ranking report
Quick answer
Local SEO is the work that increases a business's visibility in searches and map results within a geographic area. Its foundation is a complete business profile, consistent name-address-phone data across the web, and customer reviews.
Why local is its own discipline
Local results run on different signals from classic organic ranking: proximity, profile quality and review signals dominate. A business can perform well organically and be invisible in the map pack.
Multi-location businesses
The more branches, the higher the duplicate content risk. Every location page needs its own service scope, real photography and area-specific information. Template-cloned location pages usually never rank at all.
Business profile optimisation
Categories, services, imagery and posts managed on a regular cadence.
NAP consistency
Conflicting data across directories and map services identified and corrected.
Local content
Branch and area pages built with genuinely local, non-duplicated content.
Review strategy
A review collection flow and response discipline are put in place.
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